The Story of How I Got Here
It started with a world-class Reuben sandwich, took a sharp turn at a creek in Michigan, and found its footing after a weekend locked in a room with a whole lot of snacks.
I spent my early twenties at Zingerman's, a community of businesses that started with a corner deli and grew through one powerful idea: everything starts with a Vision.
Whether they were launching a new product, starting a new training program or doing strategic planning, their first question was always "What's the Vision?", because from their perspective, how can you create a plan if you don't know what you're planning for?
That philosophy got into my bones, and years later, it's still the foundation of everything I do, not just for my clients, but for myself, too.
But at 25, I realized I was thinking about my Vision for potential career paths, never for my whole life. And I was looking ahead to what I knew would be an incredibly formative half-decade of my life.
If I couldn't articulate what I wanted for myself, there was no way I was going to get it.
Walking by a creek in my hometown one Fall afternoon, I remember thinking: if I don't answer these big questions now, next year I'll be fine, but nothing will have really changed. And I didn't just want to be “fine.”So I locked myself in for the weekend, brought a ton of snacks, and wrote my first 5-year personal Vision.
It was one of the most challenging things I'd ever done.
As I thought about all the facets of my life (personal, professional, financial, relational and spiritual), I kept asking myself "Is this what I think I'm supposed to want or what I really, really, really want that is so core to who I am that it can be my internal compass when I'm going to be navigating so much change over the next 5 years?"
Today, that Vision is still my anchor, my buoy, and my life raft.
By the end of that weekend, I was relieved and excited. And I knew with absolute certainty that I never wanted anyone to have to go through that process alone.
That Vision led me to work in a tiny town in Sicily, then to Spain, where I had my first Visioning client, then back to the US, where I officially started my business. It also led me to my first dog, my husband (I shared my Vision with him on our third date), our second dog, and eventually to the life I'm living now in Madrid, where I'm so freaking grateful to be bringing new parts of my Vision to life.
It worked. Not because it handed me some perfect dream life, but because it helped me navigate challenges and stay true to what I really wanted even when it would have been way easier not to.
And that's why I do this work. Helping people clarify their Vision is what I feel like I'm on this earth to do.
I get to watch the pressure they put on themselves release. I get to see their options and possibilities open up. I get to feel their resilience and trust in themselves grow.
When I think about the ripple effects of my clients gaining clarity, how they become better partners, better parents, better friends and better leaders, all because they're better to themselves, I get goosebumps.
I've since worked with clients across North America, Europe, Australia, and Asia, and it still lights me up every single time.
What It's Like to Work With Me
People often see the word "vision" and think of vision boards and fluffy platitudes. That's not this. My process is in-depth, structured, and practical. We're not manifesting a dream life; we're clarifying your long-term Vision, a tool that will fundamentally change how you approach the different facets of your life and navigate decisions.
Here's what that actually looks like:
Genuine excitement for you: When you join your sessions, I'll have a big “let’s do this together” smile on my face. I bring enough energy for both of us, so you can show up exactly as you are, even on the days you feel worn out.
A totally safe space: There's warmth, humor, and never a shred of judgment. You can get out of your own head and just be yourself.
Excavation, not prescription: I'm not here to project my ideas about success. I'm here to ask the right questions to help you clarify what success means to you for your next chapter.
Curiosity about “the shoulds": We recognize what your past self, the people in your life, and society at large think you should want and release it so you can determine what you actually want.
A Structured Process That Creates Results: We're always building momentum toward your documented Vision, a tangible, powerful decision-making tool.
Your Vision will be there on the good days and the hard ones. And I'll be there to guide you every step of the way.
A Few Things You Might Want to Know
Beyond working with my clients, here's a little more about my world:
Breakfast in Spain changed my mind about routines:
I used to think they'd get in the way of spontaneity. Now I look forward to my morning ritual: my own version of pan con tomate with my favorite sourdough, the juiciest little tomatoes, and what some call an alarming amount of salt.
My friends say it looks like there's a salad in my water glass:
The only way I can get myself to drink enough water is by adding half a lemon, lots of fresh ginger, and a ton of mint leaves.
Spring makes me feel like a kid:
Growing up in Michigan, the end of snow and grey skies for months felt magical. Plus, it's a perfect season for cute outfits.
Our rescue dogs Tiger and Robbie:
I adore the way their ears perk up when they hear anything that sounds vaguely like a leash, how they play hide and seek under the couch with a specific set of barks, and the best friends they've made with shop owners who keep treats behind the counter.
Saturdays are for silence:
I love fun podcasts, but on Saturdays I try not to listen to anything to give my brain time to wander and ponder.
My freezer is full of two things:
Homemade chicken stock made from scraps (part of my Vision says "it feels so good to use nearly everything we buy!") and Häagen-Dazs ice cream, best served with sprinkles.
Ready to Stop Going Back and Forth and Start Feeling Intentional About What's Next?
If you're tired of trying to figure it out alone and feeling like you can't fully move forward until you answer some big questions, I want you to know there's another way. Your Vision is already inside you. We've just got to draw it out together. I've spoken to audiences around the world about this, but my favorite part is always working with individuals. I'd be honored to be the partner in your corner.