Visioning for business

The crucial difference between Mission and Vision

The crucial difference between Mission and Vision

Despite these terms often being used interchangeably, they are contrast and compliment each other in key ways.

A Vision is a definition of success at a specific point in the future. On the other hand, a Mission is aspirational. We’re never going to get there, we would never even be able to get there and the point isn’t actually to get there.